What elements would a brochure site have?
The home page of a website creates the overall impression of your company. It serves as a visual navigation tool for new & returning visitors offering them a quick stepping stone to the product, action or service they are looking for.
The “About Us” page is there to help your site visitor find out more about your company and those that run it. People like to buy from people they can identify with, so think headshots of your team, branded vehicles or even your physical shop front.
Services / Products
Your services page is one of the most important pages on your website. Its purpose is to outline what you offer, and also why you are better than your competition. Ideally, you should have one page per product/service. The great thing about WordPress is you can start with one page & easily add more as your budget/time allows.
Portfolio / Gallery
This page allows you to boast about your products/services. It shows visitors that you stand behind the quality of your work.
Frequently Asked Questions
Allows visitors to find answers to the most commonly asked questions. This makes life easier for your visitors AND it also saves you time as you don’t have to answer the same questions over & over again. FAQ also provides a fantastic opportunity for more keyword-rich content for Search Engines.
Strengthen your reputation by showing visitors that others trust you and your services. This need not be on their own page but can be dotted strategically around your site.
Blog / News Page
Do you want Search Engines to take notice? Then include a business blog on your website. This is a key marketing tactic to increase online visibility and boost Search Engine Results.
You want your visitors to contact you, don’t you? The key thing to note on this page is that your NAP (Name, Address and Phone Number) are written in the same way you have them listed on business directories and social media accounts.