What Is A Landing Page
A landing page is usually a standalone page or any page that a visitor can land directly on. Most often a landing page has its own look & feel and doesn’t necessarily look a part of your homepage or any other page on your site.
A landing page lets you make a special offer or offers a piece of information in return for providing contact information.
Landing pages can be lead-generation based OR they can steer the visitor through to another page on your site – for example, your shop page.
Common items to offer are things like an eBook, free trial, webinar registration or competition entry in return for the visitors’ contact details.